Communication
The change of the habits of the valley inhabitants concerning the waste management has no chance to take place without a general raising awareness and a close support. It is thus essential that in parallel of the implementation of the new system of waste management, a general and adapted awareness campaign is led.
Characteristics of the campaign
- Targeted at the inhabitants but must take into account the users (Moroccan and international tourists, trekkeurs, tourism operators, etc.)
- Communication in 4 languages (French, Arabic, English, Amazigh)
- Simple color code: red/green
- Strong visual communication (pictograms, colors, icons, etc.)
- Creation of specific pictograms adapted to the region
Media and means of distribution planned by Mountain Propre
- Informative brochure
- Signs on trash cans
- Facade of the waste reception center(s)
- Informative tours in villages
- Tours with the barkeepers / restaurant owners / hotelkeepers
- Information center in Dar Toubkal
Download the informative brochure pdf
The campaign organized at present constitutes a first experimental stage. Secondly and when we shall have enough feedbacks and observations on the communication in position, a real work of conception of a generalizable visual language to all the Moroccan valleys will be made, in association with experimented graphic designers and designers. To be continued…
